Powering the
future
of
circular retail.
We’re ZOA, the circular retail optimisation platform of CTR Group. Backed by industrial infrastructure, intelligent routing, reverse logistics and controlled downstream ecosystems, we help you recover value from your stock through recycling, resale, rental and refurbishment.
ZOA News
CTR Group acquires Hirestreet
CTR Group has acquired Hirestreet, the UK's largest fashion rental platform, putting industrial-scale circular infrastructure directly behind its fast-growing subscription model.
Garments will now be rented through Hirestreet, then moved into resale through Thrift+ before they show wear, connecting rental directly to resale for the first time in the UK.
“Hirestreet is one of the strongest consumer brands in the circular economy, and it builds directly on what we started with Thrift+. Our strategy is to bring the leading D2C circular businesses together and give retailers a way to recover more value from their stock, first through rental and resale, and only then through traditional channels.”
“Our subscription service lets customers enjoy clothes that make them feel good, without the guilt of overspending or the commitment of ownership. To meet that demand properly, we need to scale our operations and customer care alongside it. CTR has given us the tools and infrastructure we need to properly scale.”
How We Can Help
We turn your returns, overstock, refurbishable electricals, gradeable homewares and end-of-life products into resale, rental, repair, wholesale and component recovery, routing every item to wherever it’s worth the most. Disposal is the last resort, not the business.
We take the stock you struggle to move, from returns and overstock to end-of-line product, and turn it into resale, rental, repair and recovery value.
- Fashion & textiles
- Electricals
- Homewares
- Books & media
- Toys & lifestyle
- Customer returns
- Mono stock
- Mixed loads
- Fashion & textiles
- Electricals
- Homewares
- Books & media
- Toys & lifestyle
- Customer returns
- Mono stock
- Mixed loads
Have reusable stock that needs rerouting? Talk to us.
The Platform
Behind every decision is industrial-scale circular infrastructure: processing, reverse logistics, recycling and owned resale channels across the UK and Europe, with every item tracked through 
.
Infrastructure is only half the story. Our teams are the rest.
Our operational team brings hands-on expertise in returns management, grading, refurbishment and downstream processing across the UK and Europe.
The Challenge
Returns keep rising, excess stock is eroding margin, and EPR and ESG reporting are changing the economics of every product. At the same time, customers expect resale, rental and takeback from the brands they buy.
Seven structural challenges reshaping the industry.
- 01 Returns continue to grow in volume and cost.
- 02 Excess inventory erodes margin and brand value.
- 03 Customers expect takeback and circular engagement.
- 04 ESG reporting is now a board-level requirement.
- 05 EPR legislation is changing product economics.
- 06 Margin pressure demands new revenue streams.
- 07 Consumer perspectives are changing.
The Solution
Every challenge is an opportunity. We assess each item, route it to its highest-value outcome, from resale and rental to repair, reuse and recycling, and report back to you with full chain-of-custody visibility.
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Retailer challenge
Returns, overstocks, salvage, mono stock, customer returns or mixed-category inventory.
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ZOA assessment
Products are assessed for reuse, resale, repair, refurbishment and recycling opportunities.
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Intelligent routing
Stock is routed through controlled downstream channels to maximise value recovery.
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Visibility & reporting
You receive auditability, ESG reporting, commercial insights and chain-of-custody visibility.
Built around retailer objectives.
We support multiple commercial partnership structures depending on product category, recovery opportunity and your requirements.
- Outright purchase
- Consignment models
- Profit share agreements
- Recovery share models
- Service-led partnerships
- Integrated circular programmes
Specialist Circular Services
Whether you sell fashion, electricals, homewares or general merchandise, we offer specialist recovery, refurbishment, testing and reuse services.
Fashion & Textiles
Resale, rental, repair, refurbishment, authentication, steaming, wet cleaning, stain removal, cold plasma odour removal and garment sterilisation.
Electricals & Technology
Electrical testing, PAT testing, functionality testing, grading, refurbishment and controlled reuse pathways for consumer electronics and appliances.
Homewares & General Merchandise
Inspection, grading, repackaging, resale, recycling and controlled recovery solutions across household and general merchandise categories.
Returns & Reverse Logistics
Customer returns processing, reverse logistics, take-back schemes, resale optimisation and ESG reporting through one controlled platform.
Not sure which service fits your stock? Talk to us.
Compliance and Testing
We operate under full WEEE, environmental and data protection compliance, and every item is tested, graded and tracked before it re-enters circulation.
- WEEE Directive compliant processing
- Full electrical safety & PAT testing
- Secure data destruction & GDPR compliance
- Environment Agency registered waste carrier
- Full audit trail via ACTRA
- Quality-checked grading on every item
Industrial Scale
We’re backed by CTR Group's live operational network, processing over 1,500 tonnes every week across recycling, reuse and reverse logistics, with dedicated sites across the UK and Europe.
We’re backed by CTR Group’s live operational network, processing over 1,500 tonnes every week across recycling, reuse, reverse logistics and controlled recovery operations.
With dedicated operational infrastructure across the UK and Europe, including Krakow, Poland, you can work through one controlled strategic partner across multiple territories.
That gives you faster regional processing, reduced transport complexity, improved ESG performance and consistent governance standards across markets.
Operational Coverage
We operate through dedicated infrastructure across the UK and Europe, so you can work with one strategic circular partner across multiple territories.
Corby, United Kingdom
UK operational infrastructure supporting reverse logistics, circular processing and controlled recovery programmes.
Marchington, United Kingdom
CTR Group's head office and secure processing hub, handling high-volume collections and routing stock through controlled resale, recycling and redistribution.
Krakow, Poland
Dedicated operational infrastructure designed to support scalable European circular retail programmes.
Technology and Automation
We combine operational infrastructure with AI-supported pricing, marketplace integrations, automated routing and live reporting to help you build scalable circular propositions.
- Customer take-back journeys
- AI-supported pricing
- Repair and refurbishment
- Authentication
- Marketplace integrations
- Rental and subscription
- Live ESG reporting
- Item-level traceability
The ZOA Difference
Proven relationships. 18 years of resale experience and a trusted network of resellers, buyers and international clients.
Resale meets infrastructure. Owned resale platforms backed by real warehousing and fulfilment, a balance no competitor can replicate.
Three priorities. Brand protection, commercial opportunity and ESG compliance drive every route and strategy decision.
The ZOA Ecosystem
ZOA Group is comprised of resale businesses Thrift+, Wowzer and Reuseabook, and the pioneering rental business Hirestreet. Each is a dedicated route to market for different kinds of stock, such as clothing, household products and books. These routes, alongside third-party marketplaces, mean more return on your stock’s value, back to you. Future channels are also in development: dedicated menswear, vintage and childrenswear platforms to support specialist resale opportunities, extending our owned-channel model into categories with distinct customer bases and pricing dynamics.
Preloved fashion resale, supporting second-hand clothing, customer returns and end-of-line fashion through controlled circular channels.
thrift.plus
Clothing rental and subscription platform, giving garments extra revenue-earning lives before resale, and supporting circular fashion at scale.
hirestreetuk.com
Non-fashion resale for general merchandise and household products, recovering value from customer returns, overstocks and end-of-line stock.
wowzer.co.uk
Circular book recovery platform, extending the lifecycle of used books and printed media through reuse and resale, rather than disposal.
reuseabook.comZOA Rental
The UK's first integrated rental-as-a-service. Pay-per-wear rental built straight into your storefront. Customers browse and rent directly from your product pages and never need to leave your site, so the brand relationship, data and revenue all stay with you.
With UK fashion rental projected to reach £2.5bn by 2030, it gives returned and excess stock a revenue-generating second life: better commercially than discounting, and a genuinely sustainable option for customers.
Let's Build the Future. Together.
The most successful retailers of the next decade will manage their products across multiple lifecycles, channels and markets. We provide the infrastructure to make that possible.
Talk to Us.
Isabella West
Saul Kurer
For general enquiries, contact: help@zoagroup.co.uk
Ready to recover more value from stock?
Let us help you on your circular journey.
Want to speak with CTR Group directly?
Get in touch with the CTR Group team.